The Franchise Territory: Why Bigger Is Better 

We Want Our Franchisees to have Room to Grow

Franchise territories are the designated areas where franchise owners have exclusive rights to run and grow their business, which makes it one of the most important aspects when deciding on a brand to invest in. At Essential Pros, an industry leading staffing agency, we believe the key to success is focusing on bigger territories. Competitors that chose to focus on smaller territories pigeon hole their franchise owners, who tend to become stuck serving just one city or suburb. Essential Pros, however, wants their franchisees to have room to grow and expand as much as they can. And at the end of the day, a larger territory means more growth potential.

Franchise territories can be defined by a number of factors – population size, zip codes, or even specific demographics. As a result, territories can be one of the most important factors in determining whether a business survives. At Essential Pros, our franchisees are granted territory based on population and employment numbers, as well as detailed reports on the anticipated market. Although we believe in larger territories, Essential Pros thrives in smaller to mid-size markets, with populations as low as 25,000 people, in order to have the capability of being a better community member. This also allows our offices to generate higher sales in shorter times, focusing on underserved clients that have ample staffing needs.

But don’t just take our word for it. A recent report in Forbes magazine highlighted the drawbacks of small territories. “A franchisee’s territory represents the foundation of their business,” Forbes wrote. “It’s where their customers, revenues, and increased growth will come from. A territory that’s too small can restrict the growth of sales.”

employees gathered in office cheerful franchise territory

Bigger Territories, Bigger Support

While every franchisor offers some type of support, fewer franchisees in bigger territories means increased support from the top down. Indeed, franchisors that focus on smaller markets tend to have more franchisees, which means their resources for support are spread thin. Essential Pros takes the opposite approach – with fewer franchisees across a broader area, we can focus on our team more than our competitors.

We truly provide everything you need to establish your business in the community you serve, and ensure you are set up for growth for the future. You don’t even need experience in the staffing industry – our proven systems and turnkey business model, all with incredible back end support, are designed to help you thrive in business. From day one, we offer support on defining and locating the best territory possible, finding the most attractive location. From there, franchisees undergo comprehensive training and development. For the life of the franchise, we offer ongoing support on literally every aspect of operation – field support, information technology, payroll, vendor procurement, billing and collections, marketing, and risk management – just to name a few.

Territories Are Available Now

Essential Pros is actively looking for aspiring entrepreneurs who want to help people and give back to their communities by addressing the staffing crisis head on. As mentioned above, franchise owners are granted a territory based on population and employment numbers, with the market defined by ZIP codes and/or street addresses. During this process, franchise candidates will be provided a detailed explanation of the anticipated territory boundaries.

Now has never been a better time to invest in Essential Pros. With the Great Resignation rocking the American workforce, Essential Pros’ staffing agency services are playing a critical role in keeping people employed and the economy rolling. We are now offering territories in prime markets where the need for staffing is in unprecedented demand.

What Makes An Essential Pros Franchise Special?

Essential Pros is a unique opportunity in the staffing agency industry, because we live by one motto: to connect quality people with quality work. Whereas other companies want to get job seekers in and out the door, Essential Pros takes the time to get to know candidates and makes sure they are placed in the right job. It’s this reputation that has made Essential Pros a stand out in the $137 billion staffing industry for the past 14 years.

For our franchisees, we’ve developed a best in class, easy to operate business model that generates high margins and is quick to scale. Essential Pros has invested incredible resources to make sure we have the most state-of-the-art technology and back-end support. But where we’ve generated growth is finding a perfect blend of technology and face-to-face interaction. With every job candidate, we are committed to in-person interviews, extensive background checks, and regular follow ups. As a result, our clients know they are receiving the best service possible in the staffing industry.

“One thing people don’t know about the staffing industry is that it’s a high sales business,” says Travis Powell, CEO and founder of Essential Pros franchise. “Our average office produces over $3 million in annual sales. It’s also a very affordable business to own, and one that can grow very quickly. It’s a great time to join Essential Pros today, because we’ve developed a business model over the past 14 years that has proven to work. We’ve been enormously successful and have grown consistently year-over-year. Now we want to share our proven business model with entrepreneurs who want to join a dynamic industry and own a business that truly makes an impact in their communities.”

Invest In An Essential Pros Franchise Today!

With an unprecedented amount of Americans looking for work, now has never been a better time to invest in Essential Pros. At this critical moment in our country, we are seeking aspiring entrepreneurs with a passion for helping people take on the critical task of keeping our economy rolling. To learn more about available territories, start with our research pages here. If you’re ready to start a conversation about investing in Essential Pros, please fill out our form here. We look forward to hearing from you!